New product idea?Don't guess. ValidateThat!
Describe your idea, get a market verdict, then run the studies to prove it — card sorts, tree tests, prototype tests, surveys & interviews. Now embeddable right on your own website.
No credit card required · 3 free studies, any type · Setup in under 5 minutes
Student or educator? Get 50% off or bulk seats →Run any research method, free
The Verdict
Test your ideas with real users before you commit.
Type one or two sentences about what you want to build. ValidateThat’s Idea Validation Engine returns a clear read on whether it’s worth your next three months.
- A market verdict — Is there real demand, and where’s the risk?
- A competitor breakdown — Who’s already solving this, and the gaps they leave open.
- A research plan — The exact studies to run to confirm it, in priority order.
No fluff, no generic “it depends.” Your first verdict is free.
“An AI tool that helps indie hackers validate SaaS ideas in 60 seconds.”
Then Prove It
Insights backed by real users. Powered by AI.
Your research plan tells you what to test. ValidateThat runs every study type you need to get the evidence — with real participants and live results.
Every research method you need to prove it works.
Real participants. Results updating live. No spreadsheet wrangling.
- Card sorts — Discover how users actually group your features and content.
- Tree tests — Confirm people can find things in your navigation before you build it.
- First-click / prototype tests — Upload a screenshot and see where users click first — across one or more screens.
- Surveys — Quantify demand and dig into the “why.”
- Discovery interviews — Capture qualitative signal with AI theme detection.
- Embed on your website — One-line snippet — your real visitors take studies in a modal on your own site. No recruitment needed.
No other tool does this
Meet your users where they are.
Embed studies on your own website, create them from Figma, run them from Claude. Research happens where you — and your users — already are.
Your website
NewOne-line embed. Your visitors take studies in a modal — zero recruitment, continuous insight.
Claude
NewSpin up studies from a chat. Works with Claude Desktop, claude.ai, and Claude Code via MCP.
Figma
Select a frame, get a card sort. Free Community plugin. Auto-dedupes hover/active variants.
More integrations are coming. See all.
Instant Insights
Results update in real-time. No spreadsheet wrangling.
Dendrograms, similarity matrices, and automatic pattern detection — the analytics enterprise tools charge $200/month for. On Starter, at one-tenth the price.
- Real-time results as responses come in
- Automatic cluster detection
- Dendrograms & similarity matrices (Starter)
- CSV export for stakeholder reports (Starter)
Built-in Recruitment
Recruit high-quality users at the best price.
Participant recruitment built into your workflow — 200K+ verified participants via Prolific, right from your dashboard. No separate account, no hunting for testers, no chasing colleagues. Get quick, actionable insights at $1.60 per response.
- Participant recruitment (via Prolific) — from ~$1.60
- $40 free recruitment credit on every account
- AI test responses to preview before you launch
- Share your link anywhere — email, Slack, social
The Whole Project
Not just studies — the whole research project.
ValidateThat is a workspace, not a study runner. Track competitors, log interviews, run studies, pin findings by theme — then publish a shareable, AI-narrated stakeholder report with one click. No login required for viewers.
Plan
Set a brief, define objectives, map competitors with AI SWOT.
Discover
Capture interviews, track sentiment, surface themes.
Validate
Run card sorts, tree tests, and surveys with real users.
Report
Synthesize by theme, publish a stakeholder-ready report.
Why Teams Switch
Maze is powerful. It's also overkill.
Most teams don't need a $200/month enterprise platform. They need to run research, get results, and ship. That's ValidateThat.
5-minute setup
Pick a study type, add your cards, publish. No 30-minute onboarding flows, no seat-based pricing negotiations.
Starter at $19/month
Unlimited card sorts, tree tests and first-click tests, full analytics, dendrograms, similarity matrices, AI insights, CSV export. The features Maze charges $99/month for, at one-fifth the price.
Refreshingly simple
No seat limits, no feature gates, no sales calls. Sign up, create a study, share a link. Your participants don't need accounts either.
The full comparison
Looking deeper? See our full comparison of 8 free card sorting tools.
Pricing
Pay only for what you actually need.
Start free. Upgrade to Starter for full analytics and AI on every study. Pro unlocks the rest of the research toolkit.
Try the basics
- 3 studies — card sorts, tree tests & first-click tests
- Unlimited responses on every study
- Basic analytics (first 3 respondents)
- Built-in participant recruitment (via Prolific)
Real card-sort & tree-test research
- Unlimited card sorts, tree tests & first-click tests
- Full analytics on every study
- AI insights — SWOT, themes, synthesis
- CSV exports
- Hide ValidateThat branding
Less than $0.63/day. Cancel anytime.
The full UX research toolkit
- Everything in Starter
- Surveys, interviews, competitor analysis
- Research findings & themes
- PDF / branded reports
- Priority support
Cheaper than one Maze seat. Cancel anytime.
Advanced Analytics
Similarity matrices, dendrograms, and detailed pattern analysis to uncover how users think about your content.
AI Insights
Get automated analysis of your results — pattern summaries, category recommendations, and actionable findings written for you.
Comparison Reports
Run multiple studies and let AI compare results across iterations. Track how your IA improves over time.
Don’t want to DIY? We’ll do it for you.
Send us your idea. We’ll recruit 30 real users, run the right studies, and deliver a full validation report in 2–3 days. You get the verdict and the evidence — without touching the tool.
Validate my idea for me — $99Stop guessing. Validate it.
A market verdict in 60 seconds. Real studies with real participants. The full research workflow — free to start.
No credit card · No contracts · Cancel anytime
Free Guide: UX Research Methods Compared
Learn which research method to use when — card sorts vs. tree tests vs. surveys. Plus a decision framework for your next project.
Founder
Built by one person who got tired of overpriced research tools.
I’m Ryan — a working UX practitioner. I built ValidateThat because every research tool I tried was either $200/month of enterprise bloat or a Google Form pretending to be a study.
ValidateThat is what I actually use. No VC, no roadmap theater — just a tool that does the job, priced like one person built it. I post the numbers and the decisions publicly.
Follow the build → @mrryanbyrneFAQ