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15 responses
Participants demonstrated strong consensus on grocery categorization, with 93% agreement on placing dairy items (Milk, Cheese, Butter, Yogurt) together. The most contested item was Orange Juice, which 40% placed with Dairy and 33% with Beverages, reflecting its dual nature as both refrigerated and a drink.
Dairy products form the strongest category cluster - Milk, Cheese, Butter, and Yogurt were grouped together by 14 of 15 participants
Produce items (Apples, Tomatoes, Lettuce, Onions, Bananas) showed 87% grouping consistency despite mixing fruits and vegetables
Protein sources (Chicken, Beef, Salmon) were consistently grouped, though 20% separated Seafood into its own category
Eggs proved divisive - placed with Dairy by 60%, with Breakfast items by 27%, and with Proteins by 13%
Participants tended to create 6-7 categories on average, suggesting this is the natural cognitive grouping size for grocery items
Consider placing Orange Juice near both Dairy and Beverages sections for findability
Group Eggs with Dairy in store layout, but consider secondary placement near breakfast items
Keep Salmon with other proteins rather than creating a separate seafood section
Test a combined 'Fruits & Vegetables' produce section rather than separating them