Simple, Transparent Pricing

Choose Your Plan

Start with unlimited free card sorts. Upgrade to Pro for full analytics, tree tests, surveys, interviews, competitor tracking, and AI-powered insights.

Free
Perfect for getting started with IA research
$0/forever
  • Unlimited card sorts, cards & responses
  • Basic participant view (no analytics)
  • Participant recruitment (~$3.50/response)
Most Popular
Pro
Everything you need for professional IA research
$19/per month

13x cheaper than OptimalSort ($249/mo)

  • Unlimited card sorts, cards & responses
  • Tree tests, surveys, interviews & competitors
  • Full analytics, insights & CSV export
  • Unlimited AI features (insights, exports & generated responses)
  • Participant recruitment (~$3.50/response)
  • Publishable research reports
  • Remove ValidateThat branding

Feature Comparison

See what's included in each plan

FeatureFreePro
Card SortsUnlimitedUnlimited
Cards & ResponsesUnlimitedUnlimited
Tree Tests
Surveys
Interviews
Competitors
Analytics & InsightsFull
Research ReportPublish & Share
CSV Export
AI FeaturesUnlimited
Remove Branding

Frequently Asked Questions

Everything you need to know about our pricing

Can I upgrade or downgrade at any time?

Yes, you can change your plan at any time from your account settings. Changes take effect immediately, and you'll be billed prorated amounts.

What happens to my studies if I downgrade?

Your existing studies remain accessible, but you won't be able to create new ones beyond your plan's limit. You can export all your data before downgrading.

Do you offer annual discounts?

Yes! Annual plans receive a 20% discount. Contact us for annual billing options.

Can I try Pro features before committing?

Yes! You can start with our Free plan to explore card sorting, then upgrade to Pro when you need advanced features like AI-generated responses, CSV export, and unlimited studies.

Can I cancel anytime?

Absolutely. You can cancel your subscription at any time from your account settings. There are no cancellation fees.

What payment methods do you accept?

We accept all major credit cards, PayPal, and can arrange invoicing for Team plans.

Free: The Complete Card Sorting Guide

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