Stop asking your friends.
Get a real answer in 2–3 days.
Describe your idea. I’ll design a research study, run it with 30 people from your target market, and send you a full validation report. $99, delivered personally.
Delivered by Ryan — UX researcher and founder of ValidateThat
30
Participants per study
2–3
Days to delivery
$99
One-time, all included
You’ve got an idea. Your friends say it’s great. Your partner says it’s great. That one founder on Twitter says it’s great.
None of them are going to buy it.
You don’t need more opinions from people who like you.
You need evidence from people who’d actually use the thing.
What you get
A full validation report in 2–3 days
Target audience
Who I tested with and why they match your market
Research questions
The specific things we set out to learn
Methodology
What kind of study, why that kind, how it was run
Key findings
3–5 headline insights, written plainly
Pricing signal
What people said they'd pay, where the resistance is
Participant quotes
The raw, unfiltered stuff — usually the most useful part
Go / no-go / pivot
My honest recommendation and the reasoning behind it
Raw data
Every response, yours to keep
How it works
Three steps, one clear answer
Step 1
Tell me about your idea
A 5-minute intake form. Your idea, your target user, the question you most need answered. This is where the study design starts.
Step 2
I design and run the study
I pick the right method, write the questions, and recruit 30 participants from your target market via Prolific.
Step 3
Full report in your inbox
Delivered as a PDF. One round of revisions included. Reply to my email if anything needs clarifying.
See the output
Sample report
See exactly what you’ll get. This is a real study I’d run for a real idea.
Idea validated
A time tracking app for students — helping them see where study hours actually go across subjects, assignments, and procrastination.
Coming soon — email ryan@validatethat.io for a preview
Great fit
Who this is for
Indie founders
Validating an idea before you spend a weekend (or a month) building it.
Early-stage startups
Pressure-testing positioning, pricing, or a pivot before you commit.
Product managers
Getting real signal on a feature concept without waiting for the research team's calendar to open up.
Not the right fit
Who this isn’t for
This isn’t enterprise research. You’re getting a 30-person signal, not a 500-person study. No segmentation deep-dives, no 40-page decks, no stakeholder workshops.
If you need a research program, hire an agency. If you need a clear answer in 2–3 days so you can get back to building, you’re in the right place.
Who’s behind this
Hi, I’m Ryan.
I built ValidateThat, and I do UX research at Travefy by day. I’ve been running card sorts, tree tests, and surveys for years — and I got tired of watching founders ship things based on gut feel and kind words from friends.
This service is me, personally, doing the research I’d do for my own ideas. Based in Cape Town. Real person, real email, real reports.
One validation report
- Custom study designed for your idea
- 30 participants from your target market
- Full report delivered in 2–3 days
- One round of revisions
- Raw data included
- Refund if the report doesn’t give you a clear signal
FAQ